The Risk of Missing Out on the Nearshoring Opportunity
- Alfonso Delgadillo
- Jul 30
- 2 min read
The Nearshoring opportunity boom isn’t just a trend; it’s a strategic shift transforming North American supply chains. And like every opportunity, it comes with risk.
Not acting now could mean losing ground permanently.
The more you know, the stronger your competitive advantage.
Table of Contents
Why Nearshoring Opportunity Matters for North American Supply Chains
Nearshoring, the relocation of manufacturing and supply chains closer to the U.S. market is accelerating. Initially triggered by global supply chain disruptions during the pandemic, it has become a long-term strategy to:
Shorten delivery times
Lower transportation costs
Reduce dependency on distant suppliers
Mexico is at the center of this shift, offering proximity, trade agreements (like USMCA), and a strong industrial base.
B2B E-commerce Growth and the Export Opportunity
The U.S. B2B e-commerce market was valued at nearly $1.5 trillion in 2021. By 2030, it’s projected to reach $8.5 trillion.
We are not just seeing growth, we are witnessing a transformation.
But the key question is: Who will capture this value?
If Mexican manufacturers without foreign capital fail to expand their export reach and if U.S. companies don’t strengthen their local supplier networks foreign-funded companies, particularly Chinese firms, will dominate this market growth.
Chinese FDI in Mexico: Key Data and Trends
Chinese companies are rapidly establishing operations in Mexico as part of the third wave of strategic Foreign Direct Investment (FDI) into North America.
Objectives:
Avoid tariffs and trade restrictions
Dominate exports into the U.S.
Data to watch:
From 2019 to 2023, Chinese FDI in Mexico increased fivefold.
Chinese investment in Mexican real estate rose 40% in 2023 alone.
Sectors Driving Foreign Investment in Mexico
Chinese and other foreign-funded companies are focusing on high-growth sectors:
Technology & IT
Textiles
Energy
Industrial & Manufacturing
Logistics & Transportation
Construction Equipment
Furniture
Electronics & Appliances
Automotive
This trend strengthens their supply chain presence and competitive positioning in the U.S. market.
What Local Manufacturers and Buyers Must Do Now
If local players don’t act now by boosting exports or building more resilient supplier networks the window of opportunity could close quickly.
The nearshoring boom offers a limited-time advantage. Companies that delay will risk:
Losing market share to foreign-funded competitors
Falling behind in supply chain resilience
Missing access to U.S. buyers seeking local or regional suppliers
How Bainub Helps Companies Capture Nearshoring Growth
At Bainub, we connect industrial buyers and suppliers across Mexico, the U.S. and Canada.
Mexican manufacturers: Showcase your products directly to verified U.S. and Canadian buyers.
U.S. buyers: Build a stronger and more resilient supply chain with vetted suppliers close to home.
Create your free account on Bainub today and secure your place in the nearshoring boom.
Sources:
SiiLA Latin American Real Estate Intelligence
LinkedIn article: China is Winning the Mexican Nearshoring Game
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